Valentine's Day is not only a celebration of love and romance, it's also one of the most important gift-giving holidays!

Americans plan to spend $25.9 billion on Valentine's Day this year, according to an annual survey by the National Retail Federation. That number is up from $23.9 billion last year.

Because this is a time when people are in high demand for gifts for their sweethearts, it's a good opportunity for small and medium-sized businesses to significantly increase their revenue. Therefore, store owners should have detailed plans to make the most of this opportunity. 

Some tips to make your customers fall in love with you: 

• Update your website and social media with Valentine's Day images: update your social media with Valentine's Day images and create a specific landing page to engage your community and let them know you are celebrating this special day.

• Add Valentine's Day related keywords to paid ads: if you decide to do a paid campaign on social media or to pay an ad on Google, don't forget the keywords in order to be referenced in the right way.

• Run a contest on social media: a contest will increase your visibility and create more positive engagement on your page. 

• Send emails to your customers: because not all your customers are on social media or on your website, you can also send them an email with a call to action that brings them to your website or to your store. 

• Offer a one-time Valentine's Day discount or sale: now that you've succeeded in getting your customers to come to your store or website, give them an exclusive discount that will make them choose your store for their Valentine’s Day shopping. 

• Specify "pre-Valentine's Day” delivery dates: because love is a time thing, be on time! By letting your customers know the delivery estimation date for your products, you will make their life easier.

• Offer gift wrapping options: the cherry on the cake! The person receiving the gift will receive a carefully wrapped gift. Don’t forget the little card so they know who the gift is from.

With the anticipation and amount of spending that will occur on and around Valentine's Day, it's imperative that you get your  in-person and online business ready. The last thing you want for your business is for something to go wrong when you could have easily avoided it. 

If you're a new business owner and want to make sure you’re using the best payment processing solutions for your business, contact us and we'll make sure you have everything you need for successful transactions.

To get started, call, text or email us at: (866)-444-8585 or info@tcbpay.com.