Mother’s Day 2025 falls on Sunday, May 11.

For businesses in retail, e-commerce, wellness, and dining, it’s a major opportunity to connect emotionally with customers and boost seasonal revenue. Shoppers are searching for thoughtful gifts—from timeless jewelry and elegant handbags to personalized experiences and digital gift cards.

According to the National Retail Federation, Mother’s Day spending is expected to reach $34.1 billion in 2025, making it one of the biggest retail moments of the year. To meet demand and maximize revenue, businesses must prepare early, prioritize convenience, and deliver a frictionless buying experience across every channel.

1. Plan Around Gifting Trends and Bestsellers

Look at your past sales data and lean into what worked. Top-selling Mother’s Day gift categories often include:

• Jewelry and fashion accessories

• Handbags and luxury items

• Spa and wellness kits

• Home decor and personalized items

• Restaurant gift cards and experience bundles

Bundling complementary products into curated gift sets—such as a handbag, candle, and self-care kit—adds value while moving more inventory.

2. Make Last-Minute Gifting Easy

Approximately 40% of shoppers make their Mother's Day purchases in the final days leading up to the holiday. To capture these last-minute sales, businesses must ensure their payment processes are seamless and efficient. A frictionless checkout experience is crucial to prevent cart abandonment and enhance customer satisfaction.

Key strategies include:

• Mobile-Optimized Checkout: Ensure your website is responsive and easy to navigate on mobile devices, as a significant portion of last-minute shoppers will be purchasing via smartphones.

• Multiple Payment Options: Offer a variety of payment methods, including credit/debit cards, digital wallets (like Apple Pay and Google Pay), and buy-now-pay-later services to cater to diverse customer preferences.

• Guest Checkout: Allow customers to complete purchases without mandatory account creation to expedite the buying process.

• Transparent Shipping Information: Clearly display shipping options and delivery times to set accurate expectations and reduce post-purchase inquiries.

If your checkout process creates hesitation or drop-off during high-volume periods like Mother’s Day, it’s worth rethinking your setup. Businesses that take time to assess the pros and cons of mobile payment are better equipped to remove friction, offer flexibility, and meet customers where they are—whether online, in-store, or on mobile.

3. Optimize Your Website for Gifting

Ensure your online store is ready for holiday traffic and mobile-first shoppers by:

• Highlighting Mother’s Day gift collections on the homepage

• Creating filters by price, category, and style (e.g., “Jewelry Under $100” or “Work Tote Handbags”)

• Displaying clear shipping information and estimated delivery dates

• Supporting fast checkout options like Apple Pay or Google Pay

Your site should make it as easy as possible for shoppers to find a gift, make a decision, and check out without hesitation.

4. Tailor Your Messaging to Different Buyers

Segmented marketing performs better than broad campaigns—especially during holidays. Consider building different offers or landing pages for:

• First-time moms

• Grandmothers

• Long-distance gifting

• High-end luxury buyers seeking designer handbags or fine jewelry

Targeted messaging allows you to speak more directly to your customer’s intent and increase conversion rates.

5. Leverage Social and In-Store Opportunities

Showcase your products through storytelling. Highlight what makes each gift special. Feature staff picks, behind-the-scenes product photos, or customer testimonials about gifts that meant something last year.

For businesses that also sell in-person or at pop-ups, make sure your point-of-sale system can handle transactions quickly and efficiently. TCB Pay supports in-store and mobile sales through a unified platform, helping you deliver a consistent experience across every channel.

Mother’s Day 2025 represents more than a seasonal spike—it’s a chance to make a lasting impression. By curating compelling gift selections, optimizing your customer journey, and choosing reliable tools for checkout and fulfillment, your business can stand out during one of the most emotionally driven shopping moments of the year.

Now is the time to prepare your campaigns, set up your systems, and meet customers where they are—online, in-store, and everywhere in between.

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