Small business owners have enough to worry about without having to deal with ghosting. Ghosting, also known as chargeback fraud, occurs when a customer disputes a charge on their credit card and the payment processor automatically refunds the money without verifying the validity of the dispute.
1. The Devastating Consequences for Small Businesses
The impact of ghosting on small businesses can be devastating. Not only does it result in lost revenue, but it can also lead to increased expenses for chargeback fees and penalties. Additionally, it can damage the reputation of a business, as customers may assume that the business is at fault for the disputed charge. This can lead to lost customers, a decline in overall sales and impact their ability to accept credit card payments in the future.
2. Solutions to Combat Ghosting
However, there are solutions to help reduce these problems. TCB Pay uses fraud protection systems to help prevent fraudulent transactions before they occur.
Detecting and Preventing Friendly Fraud
One of the key features of TCB Pay’s fraud protection is its ability to detect and help our merchants combat and attempt to reduce Friendly Fraud. Friendly Fraud occurs when a customer intentionally disputes a charge on their credit card, even though they made the purchase. This type of fraud is particularly damaging to small businesses, as it is difficult to detect and prevent. However, TCB Pay’s fraud protection system is able to identify patterns and behaviors associated with friendly fraud and flag them for further review.
Chargeback Management for Revenue Recovery
Another feature of TCB Pay's fraud protection is its chargeback management system. This system helps businesses to dispute chargebacks and recover lost revenue. The system is easy to use, and it provides businesses with the information they need to successfully dispute a chargeback. This can help to reduce the overall impact of chargeback fraud on a business.
In conclusion, small businesses are particularly vulnerable to the impact of ghosting. However, TCB Pay's advanced fraud protection helps businesses protect themselves from chargeback fraud, improve their reputation, and recover lost revenue. With TCB Pay, small businesses can focus on growing their business and serving their customers, instead of worrying about the risks associated with ghosting.
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